It all begins with strategy
A brand strategy is a research-based, internally-facing, strategic document designed to differentiate an organization from its competitors, connect with their key stakeholders and help them get more of whatever they need to succeed.
Advocate Creative’s proven brand strategy process identifies your audiences’ values, questions and expectations through surveys, focus groups and in-depth interviews. We analyze your “competitors” key messaging, visual identity and positioning, and then enumerate opportunities to differentiate yourself. We present our findings to your leadership team, and together we decide which opportunities to pursue.
Next, we solidify your positioning, craft your key messaging, design your visual identity and combine it together with our research in a BrandDNA. This living document guides the creation of all future communications deliverables.