In its 90-year history, Princeton International Economics Section has hosted hundreds of visiting researchers who, together with affiliated Princeton faculty, promote research and training in international economics through seminars, lectures, and conferences.
We worked with IES to design the logo, visual identity, and website in conjunction with our rebranding work for Princeton Economics.
The International Finance Section (IES) logo design pays homage to the historic legacy of the official Princeton University seal and its iconic shield while providing a distinct identity unique to IES.
The color palette is based on the iconic combination of black and “Princeton Orange” associated with Princeton University.
The IES site takes advantage of the unified architecture we developed for the Princeton Economics website, but maintains a custom design to connect the experience and brand to the needs of the section.
The website serves as a robust resource for a variety of audiences, from scholars and industry leaders to new students and Princeton faculty.