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International Economics Section at Princeton

Branding & Website

IES at Princeton Hero Image

Advancing the study of international trade and macroeconomics

In its 90-year history, Princeton International Economics Section has hosted hundreds of visiting researchers who, together with affiliated Princeton faculty, promote research and training in international economics through seminars, lectures, and conferences.

We worked with IES to design the logo, visual identity, and website in conjunction with our rebranding work for Princeton Economics.

Logo and Visual Identity

Modernizing Princeton’s iconic shield for IES

The International Finance Section (IES) logo design pays homage to the historic legacy of the official Princeton University seal and its iconic shield while providing a distinct identity unique to IES.

The color palette is based on the iconic combination of black and “Princeton Orange” associated with Princeton University.

IES at Princeton Before Logo
IES at Princeton After Logo Design
IES at Princeton Brand Guide Design


Showcasing 98 years of research

The IES site takes advantage of the unified architecture we developed for the Princeton Economics website, but maintains a custom design to connect the experience and brand to the needs of the section.

The website serves as a robust resource for a variety of audiences, from scholars and industry leaders to new students and Princeton faculty.

Visit Website

IES at Princeton Website Design Full-Page
IES at Princeton Website Module Design
IES at Princeton Mobile Website Design
IES at Princeton Website Design Two-Page

Design for nonprofits & foundations.

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