Virtual Science Center

Brand Identity

Brand Strategy

The Virtual Science Center was a startup exhibit design company in need of a brand. Advocate Creative led their team through our brand strategy process to better understand their audiences, define their brand values, and develop their key messaging. We then designed their logo, identity system, and suite of collateral.


Virtual Science Center creates blockbuster, traveling museum exhibits that measurably increase kids’ interest in science, technology, engineering and math. Slated to open in 2019, the exhibit will travel to 15 museums in the first 5 years, reaching 3 million visitors. Hands-on, inquiry-based exhibits will be central to the museum’s design, igniting curiosity in today’s youth about the intersection of science and technology.

“We’ve received tremendous feedback on the branding and collateral Advocate Creative designed for us. They did a completely stellar job, and we appreciate it beyond words.”

Meghan Lee, Executive Director of Virtual Science Center

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