Refugee Council USA
Working in coalition for excellence in welcome
Refugee Council USA (RCUSA) advocates for the rights and protection of all forcibly displaced people. Their diverse coalition of members works to ensure the US is leading the way in welcoming programs including refugee resettlement, asylum, and humanitarian parole.
We partnered with RCUSA to refresh their brand and build an informative website for member organizations and actionable and impacted communities.
Logo and Visual Identity
Stronger together
The new logo embodies inclusion, collaboration, and reflects RCUSA’s pivotal role as a convener of member organizations supporting forcibly displaced people. Its interwoven shapes represent the global community fostered by RCUSA and symbolize the collective strength of its members. The brand balances professional, neutral hues with bright accent colors to express an inclusive, welcoming personality.
Website Design
Strengthening protection for all forcibly displaced people
The revamped website serves as a central hub to celebrate and empower its member coalition, share actionable resources, and clarify RCUSA’s role in the space. The website features a robust resource library; active news and press section; and informative content to educate the public on the process for resettlement and asylum seekers and the current admission rates.
