Show Mobile Menu
Educator passing out paper to student in a classroom

Leading the advancement of adult literacy in the US and throughout the world

ProLiteracy builds the capacity of adult literacy programs to transform lives and communities. As a proven leader in their field for over 60 years, they needed an updated brand and website to demonstrate their expertise as a convener in adult education, showcase their partnerships and resources, and communicate their one-of-a-kind program and publishing model.

Logo and Visual Identity

A brand designed around the evolution of literacy

ProLiteracy needed an updated logo in step with the digital evolution of their field. The new logo is a versatile symbol, resembling a piece of paper, tablet, phone, book, or arrow. The bold, geometric shapes of the logo form the basis of the brand’s entire visual identity. Vibrant colors and angled planes create dynamic layouts, embodying ProLiteracy’s optimism and empowering work in the field of adult literacy.

old ProLiteracy logo
Updated ProLiteracy logo
ProLiteracy brand guidelines
ProLiteracy notebooks


A website designed to unleash the power of literacy

One of the key drivers for the website redesign was to make resources readily available to adult educators and learners. We accomplished this by building a searchable and filterable resource library, listing courses and learning opportunities, creating a member directory with login capabilities, and integrating the publishing division of the organization. Additionally, the redesign successfully met key objectives such as integration with Hubspot marketing and GA4 and compliance with accessibility and privacy standards.

Visit Website

ProLiteracy home page
You have been such great partners throughout this entire project – your patience and positive attitudes with every clueless question and quirky detour helped make the process enjoyable and smooth!”
Allison Bleyler McDonald
Senior Director of Marketing, ProLiteracy
ProLiteracy screens
ProLiteracy mobile pages


Annual report microsite

We designed a complementary microsite for ProLiteracy’s annual report in alignment with their new branding and website.

Visit Website

ProLiteracy Annual Report

Design for nonprofits & foundations.

Back to All Projects