The Program for Research on Inequality (PRI) is led by Assistant Professor Ellora Derenoncourt to foster community among scholars of inequality in economics. The new center will host visitors and hold conferences for students and faculty at Princeton and beyond.
We worked with the Princeton Economics PRI team to design a logo that functions both as a metaphor for inclusion and as a memorable symbol for the program.
The PRI logo solution uses geometry to represent diversity by bringing disparate shapes together to form a community of pieces. The color palette emphasizes the relationship to Princeton University by including Princeton orange and analogous colors.