TeachAids is a world leader in designing, producing, and distributing health education for young people. TeachAids also produces CrashCourse, a groundbreaking educational curriculum for the prevention and treatment of concussion.
We partnered with TeachAids to refresh their visual identity, redesign their website, brand CrashCourse, and create a multi-channel product launch campaign that kicked off at a Stanford University football game.
TeachAids’ brand was closely tied to their previous work in HIV/AIDS education, but with the addition of CrashCourse, the brand needed to visually reflect this new chapter in their organizational history. The new brand builds on the equity TeachAids built over the past 10 years. To better connect with CrashCourse’s unique target audience—student athletes—the CrashCourse sub-brand ties to the TeachAids umbrella brand but aligns with modern trends in sports branding.
The TeachAids’ website provides easy access to their products. With intuitive navigation, streamlined content, and visuals that engage their target audiences, this responsive website accomplishes three key goals: draw a clear distinction between TeachAids’ two main products (CrashCourse and Prevention Begins with Me), showcase the expertise of their team and partners, and share updates on the progress of their initiatives.
To celebrate the launch, we created CrashCourse branded t-shirts and merchandise giveaways for fans. We also designed environmental graphics and print collateral, two short advertisements that were shown on the Stanford Stadium jumbotron during the game, radio spots, and a suite of digital banners and avatars for supporters to share online. Fox Sports covered the launch of CrashCourse at the game and debuted footage of the new curriculum.