The Nature Conservancy

Planned Giving Integrated Campaign


The Nature Conservancy asked us to update their planned giving program and develop a multichannel integrated campaign. Advocate Creative developed the strategy, wrote the copy, and designed a mailing package, email newsletter, website landing page, advertisements for their monthly magazine, and additional support pieces. We designed the booklet with stepped pages to reinforce TNC’s focus areas: land, water, cities, and air.

The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. Founded in 1951, TNC works in all 50 states and in 72 countries and has protected more than 119 million acres of land and 5,000 river miles.

“When I approached Advocate Creative about working together, the first thing I noticed was that they asked really good questions. I thoroughly enjoyed the whole process of working with them. From beginning to end, they were professional, insightful, and of course, creative.”

Stacy Raine, Marketing & Communications Manager, Gift Planning for The Nature Conservancy