The Nature Conservancy Planned Giving
Creating a world where people and nature can thrive
The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. Founded in 1951, The Nature Conservancy works in more than 70 countries and territories, and has protected more than 125 million acres of land and 5,000 river miles.
We partnered with The Nature Conservancy to refresh their planned giving program and develop a multichannel integrated campaign.
Campaign
Aligning organizational values with audience values
The booklet, the main piece in the mailing package, includes stepped pages with photography emphasizing The Nature Conservancy’s focus areas: land, water, cities, and air. The copy connects their bequest audiences’ values to the work of The Nature Conservancy and demonstrates how their gift will have a lasting impact.
Additional campaign elements, including a website landing page, email newsletter, and advertisements in The Nature Conservancy’s monthly magazine, create a consistent experience across all campaign touchpoints and increase opportunities for engagement.
