The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. Founded in 1951, The Nature Conservancy works in more than 70 countries and territories, and has protected more than 125 million acres of land and 5,000 river miles.
We partnered with The Nature Conservancy to refresh their Charitable Gift Annuity program and develop a multichannel integrated campaign.
The campaign copy successfully simplifies a complex topic into approachable language. It leans on the experiences of others to frame the concept of gift annuity as a realistic option for The Nature Conservancy’s audience. The visuals pair photos of The Nature Conservancy’s supporters with inspiring nature scenes. Similar to the planned giving campaign we created, this gift annuity campaign also includes supplemental pieces like the landing page below.