The Nature Conservancy

Gift Annuity Integrated Campaign


The Nature Conservancy asked us to refresh their Charitable Gift Annuity program. We started by analyzing the latest research, developing a messaging architecture, and then writing the key messaging. The campaign consisted of a mailing package, a landing page, assets for an email newsletter, and a series of advertisements for the Conservancy’s magazine.

The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. Founded in 1951, TNC works in all 50 states and in 72 countries and has protected more than 119 million acres of land and 5,000 river miles.

“When I approached Advocate Creative about working together, the first thing I noticed was that they asked really good questions. I thoroughly enjoyed the whole process of working with them. From beginning to end, they were professional, insightful, and of course, creative.”

Stacy Raine, Marketing & Communications Manager, Gift Planning for The Nature Conservancy