Jon McGrath
Principal & Design Lead
Design is more than decoration. It is about encouraging meaningful action and fostering understanding.
Focus Area
Strategy, creative direction, design
Personal Mantra
Simplify the complicated
As the principal and design lead at Advocate Creative, Jon has spent 20 years designing brands, publications, and digital experiences that foster simplicity and clarity. Jon has held creative leadership roles in multiple corporate and studio environments, taught and lectured on design at universities, and been recognized by leading design publications including HOW, Graphic Design USA, Chicago Book Clinic, and Rockport Publishers. Jon leads Advocate Creative with a conviction that design is at its best when used to champion social change.
Design isn’t the only art form Jon appreciates. When he’s not designing, you can find him enjoying the culinary arts by visiting a new restaurant or trying a new recipe.
Focus Area
Strategy, creative direction, design
Personal Mantra
Simplify the complicated