WildAid’s Stop Wildlife Trafficking campaign needed an online home to maximize the PSA billboards they’d created. We designed a responsive microsite that educated visitors, catalogued press mentions, and offered ways to get involved. Additionally, we developed a series of PSA billboards for major airports including LAX, MIA, and IAH.
WildAid is a wildlife conservation organization that works to reduce global consumption of wildlife products by persuading consumers and strengthening enforcement. It is their mission to end trade of wildlife products such as shark fin, elephant ivory, and rhino horn. They leverage celebrity support and media to drive social and political change and their campaigns have featured celebrities as diverse as Arnold Schwarzenegger, Leonardo DiCaprio, Lupita Nyong’o, Maggie Q, and Yao Ming. Their messages reach as many as one billion people every week.
“Advocate Creative develops websites with an intelligent, efficient and creative approach that fit our needs perfectly. The result was an accessible, fun website that has our peers wanting to hire AC. I look forward to our next project together!”
Kari Birdseye, U.S. Campaign Director
National Billboard Campaign