Village Enterprise

Brand Identity & Website

Overview

Transforming lives by igniting the entrepreneurial spirit

Village Enterprise has started 54,000 businesses, trained 204,000 entrepreneurs, and transformed over 1.1 million lives. Their international team works collaboratively with governments, other nonprofits, and private sector companies to ensure their approach to poverty alleviation is scalable, sustainable, and locally driven.

We partnered with the Village Enterprise team to reimagine foundational brand elements and establish clear user pathways in their new website. We modernized their visual language and logo to reflect their innovative approach, and redesigned their website from the ground up to showcase the breadth of their work.

Services

Logo & Visual Identity
Website Design

Logo & Visual Identity

A revitalized logo that retains the heart of the organization

After years of collaboration, our deep knowledge of the organization allowed us to hone in on core brand elements that needed to be retained and repositioned for the future. The new Village Enterprise logo highlights the acacia tree found in the original logomark for its symbolism of Africa, gathering, and community, but renders it in a modern style with overlapping lines to imply elements of Village Enterprise’s model—trade, business, and collaboration.

A new visual language was defined with guidelines outlining use of color, pattern, and iconography. Their core palette was updated to improve accessibility while retaining the optimism and energy of their trademark bright hues. A series of textural patterns was introduced to provide a human touch and add interest to the brand, and a library of icons was established to visually represent the impact and activities of Village Enterprise in a memorable and engaging way.

Old Logo

New Logo

Visual Language
Visual Language – 1

Website

A content-rich and accessible site

Like most non-profits, the Village Enterprise website needed to speak to a diverse set of audiences and stakeholders. The new website structure was built to give audiences a high-level understanding of the organization and quickly guide them to relevant content. Clear calls to action signal where audiences can dive deeper into information on the model, evidence and impact. The end result is a content-rich site that has been intentionally streamlined to be bolder, simpler, and more engaging.

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