We’re joining Opportunity Enterprises to help individuals with disabilities reach their fullest potential.

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Challenge

Opportunity Enterprises (OE) is the premiere agency serving individuals with disabilities in northwest Indiana. Over the years they have relied on a mix of agencies, freelancers and volunteers to develop their website, design their marketing materials and tell their story. But having various entities working on their communications affected the cohesiveness of their brand and kept it from fully reflecting the excellence of their programs.

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Brand Strategy

Advocate Creative conducted a communications audit and met with OE’s leadership team to prioritize their communications deliverables and develop a yearlong plan. We developed a visual language, established a style guide and designed a suite of print collateral. Finally, we set out to emotionally connect OE’s donors and prospective donors to their work by telling the stories of their amazing clients.

Advocate Creatives work has set Opportunity Enterprises apart in our community. We are continually asked who our marketing firm is and if they are interested in taking on new clients! From artwork to events to project management, Advocate Creative is the ideal partner for telling our story and raising awareness for our mission of serving children and adults with disabilities.

Liz Metts, Development Director

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Video

Our favorite part of working with OE is interacting with their amazing clients. Being entrusted with the honor of telling their stories both inspires and humbles us. We created a series of videos featuring clients in a variety of programs and interviewed staff members talking about their work. We also took hundreds of photographs for use in print materials and on the website.

OE-Chuck's-Story
Employment: Chucks Story

Jeffs Story
JobSource: Strack & Van Til
Adaptive Technology: Steves Story
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Print Collateral

Advocate Creative designed dozens of print pieces for OE including their annual report, a suite of client acquisition brochures, numerous marketing materials, and sponsorship and fundraising collateral.


2013 Annual Report


Brochure Set

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Campaigns

We developed the theme, messaging, design and distribution of several successful integrated campaigns.

2015 Annual Gala

For OE’s spring gala, we proposed the theme of “The Perfect Fit.” We designed the branding, a set of print collateral and a gala trailer that has became one of our favorite videos of all time.

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2014 Holiday Campaign

We developed OE’s holiday campaign around a client named Lindsay and her beautiful artwork. Featuring her drawings in print collateral, a microsite and HTML emails emotionally connected donors to her story.