We had the opportunity to tell the amazing story of mutual rescue between Eric and Peety. It was important to the Humane Society of Silicon Valley that we highlight both Eric’s recovery and the benefits Peety experienced, being cared for by Eric. We were able to pull images and videos from Eric’s life to aid the story, but we also incorporated beautiful illustrations created by one of our lead designers. The illustrations helped to tell the rest of the story that we couldn’t capture through video, due to the fact that Peety is no longer living. The video went viral and has received almost 1.5 million views.
Created by The Humane Society of Silicon Valley (HSSV), Mutual Rescue is an initiative that aims to change the way people see animal welfare. By sharing stories about connecting a person with an animal, Mutual Rescue hopes to demonstrate that when you adopt from your local animal shelter, you’re not just enhancing an animal’s life—you’re also transforming a person’s life as well. The stories shared by everyday people through Mutual Rescue are testaments to the incredible impact that an animal and a person have on each other, and that “rescuing” isn’t in just one direction.
“Advocate Creative exemplifies what it means to collaborate to create impactful, moving stories that inspire and change how people look at the world. Their artistry and technical expertise are truly world class.”
Carol Novello, President for Humane Society Silicon Valley