American Lung Association – PSA Video Campaigns
The American Lung Association (ALA) needed a series of PSA videos to educate and engage viewers with potentially lifesaving health information. Advocate Creative led the creative process from concept through completion, including scripting, filming, editing, animating, and finishing each film. To expand the reach of the campaigns, Spanish language versions were created. To date, the PSAs have received hundreds of thousand of views online, and earned numerous industry awards.
Additionally, the films were so valued that Walgreens pharmacies began showing them on TV monitors in their checkout counter, and doctors offices across the country showed them on TVs in their waiting rooms, resulting in tens of millions of additional impressions and views.
“Working with Advocate Creative always exceeds our expectations. Each member of the team is professional, organized and completely committed to the vision. We’ve been thrilled with every product they’ve created and the process has been a pleasure as well.”
Carly Ornstein, National Director of Lung Cancer Education